The truth is that no one factor makes a company admirable. But if you were forced to pick the one that makes the most difference, you’d pick leadership. – Warren Bennis, Organizational Consultant and Author
When times are good, leading a company or a team is exciting. Resources are plentiful, customers are satisfied, and opportunity is everywhere. However, when the economic conditions are challenging, this excitement and positive energy can weaken. People feel the pressures of work, and they may even fear for their jobs. Of course, you need leaders who can control costs and conserve cash. However you also need leaders who see opportunity – and who will strive to seize that opportunity – despite all the negativity. You need leaders who remain committed to their people. And you need leaders who can transfer their positive outlook to the people around them.
Create New Opportunities
- Review your strategy – reconsider objectives
- Lead by example
- Add value – listen to the customers and add value without cost
- Use market conditions to create a stronger business model for the future
- Take the opportunity to trim costs
- Implement a continuous improvement plan
Commit to Your People
- Invest time in leadership skills training
- Retain your best people
- Be creative with recruitment and retention
- Get rid of poor performers
- Build a motivating workplace
- Treat people fairly
- Provide useful work for which people are recognized
- Foster good relationships at work
Project Positive Energy
- Expect great things from your people
- Keep in touch with your people
- Be visionary
- Take care of yourself
By remaining positive, supporting your people, and looking for new business opportunities, you can help your company survive – and succeed – through the difficult times.